DOG SHOW 101 TO THE WINNER'S CIRCLE THE BREED COMPETITION 1 2 3 Dogs compete against the other dogs in their BREED / VARIETY. THE GROUP COMPETITION Then they compete against dogs in their GROUP. THE BEST IN SHOW COMPETITION Finally, all 7 Group Winners compete for BEST IN SHOW. Purina® Pro Plan® has fueled 17 of the last 18 Best in Show Winners*. Who will take the title this year? *The handlers or owners of these champions may have received Purina® Pro Plan® dog food as Purina ambassadors.